Released on = May 9, 2007, 2:48 am

Press Release Author = Rajshri Production

Industry = Entertainment

Press Release Summary = Successful Online Premieres of Vivah & Hattrick Prove the
Effectiveness of This Complementary Distribution Platform

Press Release Body = Mumbai, May 8, 2007: In an attempt to reach a global South
Asian audience, UTV Motion Pictures, one of India\'s leading studios, announced the
online release of its forthcoming film \'Life In A METRO\', day and date with its
worldwide theatrical release, on India\'s leading broadband video portal,
Rajshri.com. Directed by Anurag Basu and produced by Ronnie Screwvala, 'Life In A
METRO' features a powerhouse of talent - Shilpa Shetty, Shiney Ahuja, Sharman Joshi,
Irrfan Khan, Konkona Sen Sharma, Kay Kay Menon and Kangna Ranaut and is scheduled
for release worldwide in cinemas and online on May 11, 2007.

Says Siddharth Roy Kapur, Executive Vice President - Marketing, Distribution &
Syndication, UTV Motion Pictures, \"UTV is committed to increasing opportunities for
audiences around the world to legally access our content in as convenient a manner
as possible and in the best quality. Coupled with this, we are constantly looking to
innovate on developing new revenue streams and this initiative is another example of
that. Post the successful online release of Hattrick, we are very excited about
continuing our partnership with Rajshri.com and believe that the online premiere of
'Life In A.METRO' is a win-win for all, the biggest winners being consumers
worldwide. Rajshri.com has proved this model and its technological competence with
successful online premieres of Vivah and Hattrick and we are proud to partner with a
company as transparent as Rajshri Media for the online distribution of 'Life In A
METRO'.\"

Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited says \"With the
successful online premieres of Vivah and Hattrick, Rajshri.com has emerged as a
proven platform for day and date releases of new Hindi films online. Progressive
content owners are monetizing the potential of this complementary distribution
channel. We are delighted to premiere 'Life In A METRO' and continue our successful
association with UTV in our quest to provide a legal alternative to moviegoers
worldwide. In a very short span of time, Rajshri.com has become the first choice and
one of the only sources of legitimate Indian entertainment video content, new and
old, for global Indians and South Asians in markets across the world, many of which
are not served by legitimate theatrical or home video distribution.\"

This offering is primarily designed to cater to the South Asian and NRI Diaspora
overseas. The original Hindi version of 'Life In A METRO' as well as subtitled
versions will be available online. The film will be available for a 72-hour download
on-demand 24/7 starting 12 noon IST from May 11, 2007. Low and High bandwidth
versions of the film will be available at USD 9.99 and USD 19.99 respectively.

About UTV Motion Pictures

Established in 1995, as a division within UTV, UTV Motion Pictures has arrangements
with Hollywood majors - Disney, Fox Searchlight, Will Smith\'s company Overbrook. UTV
Motion Pictures has initiated a studio model in India. Rang De Basanti is the only
Asian film to be nominated at the BAFTA\'s this year. Presently UTV has a slate for
12 films, which are at various stages of production, scripting, story formation. Its
past projects include, Milan Luthria\'s \'Hattrick\', Mira Nair's The Namesake' and its
upcoming projects include co-productions with Fox Searchlight & Chris Rock stirrer
\'I Think I love My Wife\', Anurag Basu\'s Metro\' Ashutosh Gowariker\'s \'Jodha-Akbar\',
Vivek Agnihotri film \'Goal\' amongst others. UTV Motion Pictures is working with a
roster of the best Indian filmmaking talent like Rakeysh Omprakash Mehra, Vishal
Bhardwaj David Dhawan, Madhur Bhandarkar. For more info log onto
www.utvmotionpictures.com.

About Rajshri.com

Rajshri.com is India\'s #1 broadband entertainment destination, with over 5,000
entertainment videos, including full-length Hindi movies, movie songs, music videos,
TV shows, short films, documentaries, concerts, astrological predictions and lots
more, available on demand 24/7. The site was launched in November 2006 with the
online premiere of the Hindi blockbuster Vivah, day and date with its worldwide
theatrical release, a first for Indian cinema. The site has grown tremendously in
terms of content and features and currently serves over 6,000 hours of video content
to millions of digitally connected consumers worldwide. For more information, log
onto www.rajshri.com.

About Rajshri Media (P) Limited

Rajshri Media is the recently incubated digital entertainment and new media arm of
the 60-year-old Rajshri group, one of India\'s oldest, largest and most successful
integrated entertainment houses. The company aims to create, aggregate and
distribute premium Indian content across new media platforms to digitally connected
consumers worldwide. The mission of the company is to enrich the lives of millions
across the world with the power of Indian wisdom, heritage and entertainment.


Web Site = http://www.rajshri.com

Contact Details = 6, Sane Guruji Premises, 386, Veer Savarkar Road, Prabhadevi,
Mumbai - 400 025, India. Tel: (91 22) 6610 2222; Fax: 6610 3333. mail@rajshri.com